Attn: Blue & Gold Fund
Al McGuire Center
770 N. 12th Street
Milwaukee WI, 53233
Main phone line:
Blue & Gold Fund Goals
The primary goal of the Blue & Gold Fund is to fully fund all athletic scholarships at Marquette University.
Associate Athletic Director, Development
Joe True enters his 12th year on the Marquette athletics staff and serves as Associate Athletic Director for Development. He oversees all fundraising and development functions for the athletic department and serves as a member of the University's Advancements Leadership team.
True began his career at Marquette as an intern for the Blue & Gold Athletic Scholarship Fund in July 2005 and has served in multiple fundraising roles during this tenure. His main responsibilities have been soliciting leadership and major gifts for the athletic department, with an emphasis on growing the Blue & Gold Athletic Scholarship Fund and the Athletic Endowed Scholarship Program. Under True's leadership, the number of endowed scholarships for the department has doubled and boasted records in annual scholarship dollars raised for five consecutive years.
Prior to his arrival at Marquette, Joe was a graduate assistant in the athletic ticket office at Northern Illinois University and served as an operations intern with the American Junior Golf Organization.
He was a four-year letter winner on the NIU golf team and was the President of the Student Athlete Advisory Council for two years. Joe received a Bachelor of Science in Accountancy and Masters of Science in Sports Management from Northern Illinois University.
Director of Development, Athletics
Lydell Sargeant arrived in Milwaukee after spending two years at Utah Valley University as the department's Director of Athletic Development.
As Director of Development at Utah Valley, Sargeant directed all facets of UVU Athletics Wolverine Club, UVU Athletics' sole booster club, annual fund and athletic scholarship fundraising. Sargeant also led UVU Athletics' ticketing, retail sales and special events departments. At UVU Sargeant guided the Wolverine Club to record breaking fundraising years in 2015 and 2016, in addition to significant increases in ticket sales, merchandising, event revenue and staff donations.
Previous to UVU, Sargeant served as Assistant Athletic Director at Penn State University where he worked under Associate Athletic Director Fran Ganter assisting in a variety of administrative aspects for Penn State football.
Lydell received his B.S. from Penn State University in 2008 and played defensive back for coach Joe Paterno and the Nittany Lions from 2005 until 2008. As a four-year letterman and All-Big Ten cornerback he was a member of Penn State's 2005 and 2008 Big Ten Championship teams, playing in the BCS Orange Bowl and Rose Bowl. Sargeant went on to play in the NFL as a cornerback for the Buffalo Bills until a career ending knee injury in 2010.
A native of Pittsburgh, Pennsylvania, Sargeant received his master's degree in Sport Management Studies from California University of Pennsylvania in 2013. He resides in Milwaukee with his wife, Nicole.