Student-Athlete Assessment of the Effectiveness of GoMarquette.com

April 20, 2010

GoMarquette.com Survey Results (PDF) Get Acrobat Reader

A study investigating the value and importance of specific website features on GoMarquette.com was conducted at Marquette University.

The study investigated the effectiveness of GoMarquette.com through the lens of student-athletes using an online survey. The results of this survey can provide valuable feedback and assist in creating a website that is valued by its users. More importantly, this study revealed how effective the website is in satisfying the wants and needs of the studentathlete in order to have a balance approach to gaining competitive advantage in the evolving climate of new media technologies.

The procedures and results of the study are attached.

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