Marquette partners with Nelligan Sports Marketing
June 15, 2004 - Marquette University has announced a new marketing partnership with Nelligan Sports Marketing, Inc. (NSM) to allow the Little Falls, N.J., based company to manage its exclusive athletics marketing rights.
"This is a very exciting time for Marquette University and our athletics program. Our partnership with NSM and our upcoming membership in The BIG EAST Conference will enhance the regional and national profile of the Marquette Athletics and provide tremendous opportunities for additional corporate sponsorship revenue," said Marquette Senior Associate Athletic Director, Kyle Moats. "We are very proud of our great tradition of excellence at Marquette. Coach Tom Crean and our entire athletic staff have worked hard to put our program back on the national stage. NSM, with their tremendous track record and their success in representing The BIG EAST Conference, as well as a number of high-profile programs around the nation, can help us extend the reach of Marquette Athletics."
Marquette joins a list of prominent programs nationally that have initiated partnerships with national firms in order to build opportunities to attract more clients and maximize revenue. Nelligan Sports Marketing will play a lead role in helping Marquette reach regional and national advertisers, thus expanding the school?s marketing revenue stream. The firm will be responsible for coordinating the Marquette Radio Network, coaches shows, signage, game programs and other athletic promotional opportunities.
"We are very proud to announce our new partnership with Marquette University," added Tim Hofferth, President and COO of NSM. "The University has a very long, proud and recognized tradition. Marquette?s return to national prominence is a tribute to Coach Crean and the entire University community. The addition of Marquette as a new member of The BIG EAST Conference broadens both the reach of the institution and that of the Conference. We look forward to working with the University to build a multifaceted platform for Marquette to deliver its message and extend the reach of the institution and its athletic program on a local, regional and national basis."
Nelligan Sports Marketing, Inc. provides sales and marketing expertise for
sports properties worldwide. NSM is dedicated to building long term
relationships with clients through exceptional management of the properties
represented and by maximizing revenue growth through their corporate
relationships. NSM's high-level sales executives have a proven track record
of exceptional revenue growth and management of the sports properties
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