Marquette University Undertakes Billboard Campaign


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July 24, 2001

Milwaukee -- Marquette University is undertaking a billboard campaign that will help promote the Al McGuire Center.

The initial billboard will feature the Al McGuire Center, the university's new athletic practice facility. It will feature a photo of Al McGuire, the words Al McGuire Center, the Marquette University logo, a brief message to begin "Building on a Legacy" and the phone number to call for information to call for information on getting involved.

The billboard went up on Tuesday, July 24, and will be located adjacent to eastbound I-94 at the Highway 41 overpass facing west. It is estimated that 134,000 cars pass through that intersection on a daily basis. The billboard will remain at that spot until the end of August whereupon the sign will change and move to another location within the city.

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