FreedomRoads signs on as elite-level sponsor

August 11, 2004 ? FreedomRoads and Marquette Athletics, represented by Nelligan Sports Marketing, announced a long-term strategic partnership today in which FreedomRoads will join the Marquette Athletic team as an Elite-Level Sponsor.

?It is always special for us as an institution when former student-athletes such as Marcus Lemonis leave Marquette and go on to great success off the field,? said Senior Associate Athletic Director Kyle Moats . ?This partnership is a great show of support by Marcus and FreedomRoads. His level of commitment to our programs is what we will need to compete at a high level in the BIG EAST Conference.?

The Marquette Athletics Corporate Sponsorship Program is an ideal marketing vehicle for FreedomRoads not only in Milwaukee, but throughout the Midwest. FreedomRoads will receive outstanding year-long exposure with college sports fans in the region throughout the year, while at the same time aligning itself with one of nation?s most tradition-rich athletics programs. FreedomRoads will have access to all of the assets of the Marquette Athletics Department to market and reinforce awareness of its products and services.

?We are very proud to be affiliated with such a fine university. We understand the importance of promoting academics and athletes. Great business leaders are developed from both disciplines,? stated Marcus Lemonis, Chairman and CEO of FreedomRoads.

?We are very excited to have FreedomRoads become one of our first signature sponsors,? said Michael Lawson, General Manger for Nelligan Sports Marketing at the Marquette property. ?This agreement with Freedom Roads is evidence that Marquette Athletics is taking the strategic steps necessary not only to compete in the Big East, but to be competitive at the highest levels both on and off the court.?

FreedomRoads is a dynamic national network of well-established local and regional RV dealerships that have united to benefit our customers, employees, suppliers and the RV industry. Freedom Roads operates as a multi-store retail chain engaged in the retail sale, finance and service of recreational vehicles. As Americas largest RV retailer the company currently operates 44 locations across the United States including; Florida, Alabama, South Carolina, North Carolina, Tennessee, Pennsylvania, Ohio, New York, New Jersey, New Hampshire, Indiana, Illinois, Texas, New Mexico, Utah, Colorado, California and Washington State.

Nelligan Sports Marketing recently entered an agreement to become the marketing rights holder for Marquette Athletics, and represents a number of marquee colleges and universities throughout the country.


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