Brad Harrison
Brad  Harrison

General Manager - Marquette Sports Properties

Fourth Year

Alma Mater:
Western Michigan, 1996

Brad Harrison joined Marquette Sports Properties in spring 2015 after serving as the General Manager for Learfield Sports -- University of Memphis Tiger Sports Properties since 2008.

Harrison brings over 15 years of sales and marketing experience that includes eight years in college athletics at the University of Memphis and Utah State University. He has established a record of building high-level client relationships by creating client-specific sales opportunities that have led to revenue growth.

At Memphis, Harrison oversaw direct day-to-day operations and long-term planning to meet future goals by serving in a sales support and leadership role for major corporate sponsorship accounts. He spearheaded an effort to launch an aggressive sales program to bring a strong market presence to increase annual corporate growth goals for various sponsors.

Examples of past sponsorship successes include: negotiating an official athletic website agreement with CBSi, negotiating a radio flagship agreement with Clear Channel, negotiating a coaches television show with Fox Television Corporation, and was responsible for building relationships with the Liberty Bowl Memorial Stadiums management group, Global Spectrum and Hoops Inc. and the Memphis Grizzlies.

Harrison also spent a year at Utah State where he managed USU's multi-media rights and was in charge of developing brand growth through the development of advertising and promotion venue sales.

Harrison graduated from Western Michigan University in 1996 with a bachelor's degree in organizational communication. His past experiences also include a five-year stint with the Detroit Lions and a year as the Director of Outside Venue Sales for Palace Sports Entertainment in Auburn Hills, Michigan.


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