Scott Kuykendall, who owns nearly 20 years of experience in communications at a variety of collegiate levels, enters his eighth season at Marquette University in 2014-15 and serves as the Associate Athletic Director for Communications.
Kuykendall oversees the publicity efforts for each of the athletic department's 16 NCAA Division I programs, while serving as the primary contact for the men's basketball and men's tennis teams. His work with the men's basketball team has included six trips to the NCAA Tournament (two Sweet 16's and on Elite Eight), along with management of the consistent regional and national media attention created by the program's affiliation with the BIG EAST Conference.
Under his direction, the department's social media efforts and website (GoMarquette.com) have been recognized among the best in the nation by several media outlets. He supervised GoMarquette.com's complete redesign in 2013 and coupled with a focus on an expanded multimedia platform, the site is enjoying record-setting traffic numbers.
Additional digital expansion projects under Kuykendall's supervision have included the development of a mobile app, the creation of microsites focused on fundraising efforts and the debut of a unique promotional effort (Project 300) for all of the University's student-athletes.
He also serves as the sport administrator for the men's and women's tennis teams (since 2009-10) and men's soccer program (since 2011-12) and is a member of the BIG EAST Conference Tennis Committee (served as chair in 2013 for the men's tournament). A recent alum of the University's graduate program, Kuykendall is the department's brand manager and has also recently become involved in the planning and execution of multiple facility-upgrade projects.
A native of New Berlin, Wis., Kuykendall spent two years (2005-07) as an assistant sports information director at the University of South Florida. While in Tampa, he worked as the men's basketball contact while also supervising the athletic department's official web site (GoUSFBulls.com). The site underwent a significant upgrade and redesign in his first year with the department, of which he served as the project leader.
Prior to USF, he spent six years at Western Michigan University, concluding his tenure as associate sports information director. His duties included serving as the primary media relations contact for seven sports at one time, including men's basketball and men's and women's soccer.
A 1997 graduate of the University of Wisconsin-Platteville with a degree in broadcast technology management and a minor in journalism, Kuykendall also completed one-year internships in media relations at the University of Cincinnati (1997-98) and Mississippi State University (1998-99). While at MSU, he became the secondary contact for the football program during its run to an SEC Championship game and Cotton Bowl appearance.
He earned his master's degree in leadership studies, with a specialization in sports leadership, from Marquette University in 2013.